Yet when 33-year-old Amanda*'s husband gave her access to his HBO and Showtime accounts after two months of dating, she recognized it as a milestone in their relationship. Since they'd started splitting bills, it was a natural next step: He already had Hulu, so she bought them Netflix, and now, they each pay for one and use both. Britni*, 31, viewed sharing Netflix and Hulu with her now-husband as simply part of the process of moving in together.

Which begs the question: is that level of digital intimacy necessarily a good thing?įor many couples, sharing digital accounts isn't necessarily a marker of a relationship moving forward, so much as a matter of convenience. All of this allows your partner to get to know you better and feel closer to you.' Sharing your password to your Netflix account is like sharing a part of yourself: your likes, your dislikes, your recent viewing history. 'Although at first glance it may not appear to be intimate, it is. 'Once, where you would share a key to your home, you now share your password to your Netflix account,' psychotherapist Barbara Neitlich, LCSW, told Mic.

What Hastings probably didn't realize, however, is the extent to which people are sharing their passwords: More than two-thirds of Netflix users have shared their usernames and passwords, according to a survey from GlobalWebIndex.įor couples in particular, the first joint Netflix account can constitute a relationship milestone. Back in January, Netflix's CEO Reed Hastings publicly condoned people sharing Netflix accounts, saying he considered it a 'terrific marketing vehicle' for the website.

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